Analisis Marketing Capability, Customer Engagement, Customer Perception dan Purchase Intention Produk Bihun Jagung �Padamu�Surabaya
نویسندگان
چکیده
منابع مشابه
Gamification Design for Increasing Customer Purchase Intention in a Mobile Marketing Campaign App
Mobile apps have been developed for marketing purposes and for creating new opportunities for firms to communicate with and satisfy their target audience. However, numerous mobile apps are added daily to the Google Play and Apple App Store. This study developed a mobile application to encourage customers to participate and engage in a marketing campaign in order to increase their potential oppo...
متن کاملIntention Analysis for Sales, Marketing and Customer Service
In recent years, social media has become a customer touch-point for the business functions of marketing, sales and customer service. We aim to show that intention analysis might be useful to these business functions and that it can be performed effectively on short texts (at the granularity level of a single sentence). We demonstrate a scheme of categorization of intentions that is amenable to ...
متن کاملUnderstanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment
Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...
متن کاملAnalisis dan Sintesis Sinyal Suara
Audio signal information with high quality would help the television audience to increase the perception of the information displayed. Transmission channel capacity will become limited, while the need of channel communication is increased. The research aim is coding the audio signal on the low bit rate for saving the channel communication usage for digital television broadcasting. The research ...
متن کاملSocial Engagement and Customer Profitability in Online Customer Networks
The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally cons...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Keuangan dan Bisnis
سال: 2019
ISSN: 2580-1236,1693-8224
DOI: 10.32524/jkb.v17i2.562